REasy operates at the intersection of three underserved and high-growth sectors in Africa: cross-border B2B payments, SME trade facilitation, and B2B logistics. These verticals are critical to enabling intra-African and international trade, yet remain inefficient and informal—particularly in Francophone West Africa, where REasy is initially focused.
REasy is targeting a high-potential segment within the €300B annual Africa–China trade corridor, with €150B of that volume concentrated in West and Central Africa; its initial focus markets.

Critically, over 60% of these transactions occur via informal channels, driven by a lack of trust in traditional financial systems, slow processing times, and punitive FX costs. African SMEs, particularly merchants and industrial players face payment delays ranging from two weeks to two months when using traditional banks, often incurring fees of 3–10%. This inefficiency creates significant demand for alternative, fast, and transparent payment and logistics solutions.