HealthTech | Kenya

Viebeg is making quality medical equipment and supplies more affordable and accessible


What they do:

Itibari is a B2B retail-tech platform serving informal retailers in Tanzania. Through a mobile app, retailers can order FMCG stock, manage inventory, and access credit, all in one place.
As an official Coca-Cola and Kilombero Sugar distributor, Itibari has built real supply-chain credibility fast. The platform is now expanding into a full Retailer Super App— adding BNPL, embedded finance, bookkeeping, and a POS solution by 2027.

Why we Invested:

Viebeg's data-driven B2B procurement platform de-risks and optimizes the procurement of medical equipment and supplies based on demographic and public health data.
Existing suppliers to the market in East and Central Africa (traditional local suppliers and brokers/ middlemen) distribute medical products in-store without offering procurement optimization. Viebeg provides supplies via a data-driven, digitized platform that makes procurement efficient, transparent and automated. Their platform links the end-users (healthcare providers) directly to international suppliers and manufacturers and it includes a health demand prediction model, which helps the facility to take the right procurement decision.

The Founder:

Tobias Reiter  built his first venture, a ML-powered arbitrage trading platform while still in college. Even though Tobias and his team were financially very successful, he soon discovered that there is more to life than just making money and that he wanted to build technology to create a positive impact on the world.
As part of his Master’s studies, Tobias had the opportunity to visit East Africa where he experienced how inefficient procurement causes massive problems to health systems and he made it his life mission to improve Africa’s access to quality healthcare through technology. 


Active in:

Kenya, Rwanda, Democratic Republic of Congo