What they do:

Happy Pay is a South African fintech pioneering zero-cost consumer credit through an innovative, ad-subsidised “Buy Now, Pay Later” (BNPL) model.

By replacing high-interest retail and payday loans with an instalment platform that carries no fees or interest, Happy Pay empowers South Africans to shop responsibly and avoid predatory lending cycles. Its technology enables consumers to split purchases across two pay cycles while merchants benefit from higher conversion rates and average basket sizes — all with zero added risk.

The company’s ecosystem includes Happy Ads, a precision marketing network that allows brands and financial services providers to target verified shoppers across the Happy Pay platform, creating a sustainable revenue stream that subsidises the cost of credit.

In partnership with Mastercard, Happy Pay is preparing to launch the region’s first zero-interest virtual card, extending its service from e-commerce to in-store retail and unlocking access to Africa’s broader payments economy.

Why we invested:

Happy Pay aims to offset impact while building brand equity through Happy World - an initiative that will contribute 1% of transaction fees to reforesting South Africa. Happy Pay not only aggregates great merchants but also world bettering initiatives by gamifying the shopping and donating experience by allowing users to find causes that align with their interests and measure their positive impact.

Founding Team:

Wesley Billet is the Co-founder and CEO of Happy Pay

Active in:

South Africa