What they do:

Fincart enables ecommerce businesses to ship their orders, track their deliveries, collect their cash, engage and retain their users all through a single platform powered by the largest network of integrated shipping providers in Africa, so that they can ship faster, retain more customers and generate more revenue

Why we invested:

SMEs in markets like Egypt pay materially higher shipping fees than large brands, manage fragmented courier relationships with poor service visibility, and operate in a CoD-heavy environment (>85% of transactions) that creates long, opaque cash-conversion cycles. These dynamics lead to reconciliation complexity, working-capital gaps, stock-outs, and lost sales, with no neutral, SME-friendly platform addressing both logistics and cash flow end-to-end.

Fincart unifies multi-courier shipping, order operations, CoD reconciliation, and short-term working-capital financing into a single daily workflow. The platform integrates with major e commerce storefronts, connects merchants to 30+ domestic and international couriers, and uses routing logic and courier scorecards to optimize each shipment by price and SLA.

The Founder:

Mostafa Masry is the Co-founder and CEO of Fincart, the operating layer that emerging-market e-commerce merchants actually need, consolidating shipping orchestration, COD settlement, courier analytics, working capital, and growth tools into a single platform. A global operator who has worked across more than thirty countries and lived in four, he brings a combination of global perspective and deep local empathy to building for merchants across Egypt, the Middle East, and Africa. Before founding Fincart, Masry helped unlock over one hundred thousand driver jobs at Careem and built a ten-thousand-vehicle fleet in twelve months at Glovo. His mission is to create real economic opportunity at scale, and at Fincart he is building the infrastructure that lets merchants of every size stop stitching together disconnected tools and start actually growing

Nihal Ali is the Co-founder and COO of Fincart, where she runs day-to-day operations and is responsible for creating a seamless, hassle-free experience that allows merchants to manage and grow their e-commerce businesses with confidence. She leads across product, technology, merchant success, and the courier network, translating Fincart's product vision into the service reliability and operational quality that anchor long-term merchant retention. Prior to Fincart, Nihal spent more than six years in product management across the digital payments and logistics sectors, building deep expertise in the infrastructure that underpins emerging-market commerce. She holds a Bachelor's degree in Marketing from the American University in Cairo

Active in:

Egypt